How It Began
How We Think About Style
We don’t think that style is something that changes with trends or constant upgrades. Everyone basically knows what they like wearing. “We think this way, and this influences the way we design. Our aim is to create clothing that is easy to wear, that is made with care, and that is timeless.
“London’s ‘everyday style’ informs the way we design, and the way that people wear and live in other parts of the world.”
“Each collection is curated with a view not to make a statement but to make sure that it looks like a natural part of your everyday life.”
What Matters to Us
Our Products
Our clothes are designed to be worn on a daily basis. Items that you don’t have to think twice about reaching for, and looks that work effortlessly while still being well put together.
Our product range consists of both women’s and men’s ranges, from basics to knitwear and trousers through to more structured items like jackets and dresses. Every piece is designed to be worn, comfortable, and keeping pace with real life.
Whether you're keeping it casual or a little more polished, our pieces are meant to coordinate well with you and last in your closet for more than a year.